Nordstrom and H&M Both Have Solid Trend Sections—These Items Are Worth It

When I’m shopping some of my go-to stores either for my personal wardrobe or as I’m doing market research for various stories, I typically hit up the new arrivals...

When I’m shopping some of my go-to stores either for my personal wardrobe or as I’m doing market research for various stories, I typically hit up the new arrivals...

Trends are a funny thing. You never really know how long they'll be around. Some peak quickly which leads to trend fatigue while others are more of a slow...

If you’re like us, then you’re a huge fan of Everlane . (You know, the relatively affordable brand that makes the best not-so-basic basics.)...

Do you ever come across a really good outfit and let out an audible reaction to it? Nope? Just me, then? Cool. What I mean when I say a "really good...

Swimsuit trends can be fickle little buggers. Year after year, we watch as the world of swim churns out new style after new style and this summer is...
When it’s time for a new cut or hairstyle, it’s easy to feel overwhelmed. After all, everywhere we look is inspiration overload, from celebrities to Instagram influencers. Of...
If you've ever gazed skeptically at the weird, claw-like shape of a diffuser and thought to yourself 'what the heck do I do with this?' you're definitely not alone. Diffusing...
You may have noticed that we are major Francophiles over here at Who What Wear. From their effortlessly chic style and nonchalant aesthetic in fashion and...

Upon perusing fashion insider photos and recognizing that crossbody bags were back in style, my heart skipped a beat. Don’t get me wrong (I love a good top-handle or...