Emily Ratajkowski Is the Star of Gucci's New GG Monogram Campaign
Gucci's newest campaign takes place in Cannes, celebrating the ever-iconic GG Monogram. Starring model Emily Ratajkowski, the new visuals are photographed by Daniel Arnold,...
Alexa Chung Reclaims Her Festival Queen Crown With Burberry
Burberry is back with another summer-ready campaign, this time setting its sights on British music culture. Taking us back to the fields where it all began,...
Muhza Wants to Make Your Skincare Routine Hormone-Friendly
Muhza is so much more than just skincare. After struggling with hormonal acne due to PCOS, the brand's founder Alexia Coutts set out to...
Hypebae Editors Share Their Cider-Certified Summer Closet Picks
With a carefully curated closet, your clothes can take you places you’ve only dreamed of – no travel required. Colorful crop tops, billowy babydoll...
A Ballet Flat Version of adidas' Stan Smith Is Coming
The resurgence of the ballet flat is one we've been tracking for some time, and honestly, it seems like the silhouette is here to stay. Off the...
Make Like Shakira With SKIMS' Newest Shapewear Launch
Hot off the heels of its viral Pierced Nipple Bra, everyone's favorite shapewear brand, SKIMS, is back with another controversial new launch. Dubbed Ultimate Hip,...
Balenciaga Just Dropped a Britney Collaboration and the Internet Has Lost It
Demna just dropped his final Balenciaga collection, dubbed "Spring 2026 Exactitudes," offering a culmination of his greatest hits for the house. Among those hits is...
OPEN YY and PUMA Blend Sporting Heritage With Streetwear
PUMA has reunited with Korean label OPEN YY for a second time, celebrating the launch of the all-new H-Street silhouette. Blending sports heritage with modern...
SKIMS's Newest Launch Proves That This Runway Trend Is About to Take Over
Hips did not lie last fashion week season, and now, it seems like what started as a playful runway trend is beginning to infiltrate our underwear...
Fara Homidi Taps Paloma Elsesser for Its New Bronzer Collection
Fara Homidi is a makeup powerhouse known for its minimalistic approach to beauty. While other beauty brands boast extensive catalogs and countless new releases, Homidi's line...