The "East Coast Summer" Aesthetic Is Going Viral—31 Pieces to Get The Look
In the scorching heat of summer, a cool and sophisticated trend is taking over TikTok, captivating users with its timeless allure. The "East Coast Summer" aesthetic has...
Megan Fox Is Serving Her Best Beauty Look To Date With Fairy-Esque Topknot Bun
Megan Fox and red hair go together like peanut butter and jelly. Taking things a step further, the star hit our social media with the...
My Friend Started Shopping at J.Crew Again—I Told Her to Try These Items
We're big fans of J.Crew here at Who What Wear. Yes, myself included. Olympia Gayot's direction at the helm of womenswear is absolutely divine. If you...
Nike Serves up Peanut Butter & Jelly Vibes With Air Max 90 "Lapis"
Nike is embracing its sweet and salty sides with the Air Max 90 in "Lapis."
A part of the GORE-TEX collection, the sneaker utilizes a...
Dang, These It-Girl Approved Pink Outfits Are Altering My Brain Chemistry
If there is one color that is the defining mood of summer 2023 it is unquestionably pink. This is thanks in grand part to the
Nike Goes Monochromatic With Air Force 1 Wild in "Rugged Orange"
Nike has just unveiled the Air Force 1 Wild in "Rugged Orange," proving the citrusy shade is the new pink.
Resting on a checkered sole, the...
We're NYC Editors Who Love Activewear—3 Fresh Outfits We'll Be Wearing This Fall
All the Ways to Wear is a monthly series where we round up the personal twists the Who What Wear team is putting on one...
I Really Should Gatekeep These 36 Summer Finds, But I Won't—You're Welcome
As it's my job to sort through every clothing item, shoe style, and accessory on the market and dig out the best ones, gatekeeping isn't really an option. It...
The 15 Coolest Nail Designs for Fall 2023
It's that time of year when we slowly start putting away our favorite neon polishes in favor of darker, moodier tones of fall. For nail-art aficionados, a change...
Italian Girls Can't Get Enough of These Affordable Brands
Some of the biggest designers hail from Italy. That's practically fact. Powerhouses like Versace, Gucci, Fendi, and Moschino keep churning out forward-thinking designs that simply wow. But many of...