Meet Selahatin, the Oral Care Brand Bringing Luxury to Your Teeth
Innovation in the grooming space can be quite tricky. Generally, we know that we need toothpaste, body wash, and all the things required to present ourselves...
I'm So Sorry, But We've Reentered the Era of the Unnecessary Belt
If the old-school 20-year trend cycle is to be believed, then we're looking at a rewind that will take us all the way back to 2003. By now, it should...
Marimekko Brings Its Open-For-All Runway Show to Copenhagen for SS24
The Spring/Summer 2024 edition of Copenhagen Fashion Week has been a cold and rainy one, but that didn't stop Marimekko from bringing its colorful...
Alaïa's the Goal, $150's the Budget—31 Chic Nordstrom and Zara Items That'll Do
From its viral fishnet flats to its celeb-packed spring 2024 show (which was casually set on a footbridge overlooking the Seine in Paris), there's no question that Alaïa is...
Gigi Hadid Returns for self-portrait's FW23 Campaign
Releasing the second half of its Fall/Winter 2023 campaign, self-portrait has tapped Gigi Hadid once again.
Butterflies flutter around the supermodel as she shines in...
This Valuable Spice Is Used in the Most Coveted Fragrances—Here's the Reveal
Around the world, saffron is known for being a precious spice, particularly in countries like Iran and India where saffron is a vital part of the culture. It's even...
Feng Chen Wang Ties the Knot for FW23 Collection
London-based designer Feng Chen Wang is celebrating the power of community as well as her Chinese heritage with her Fall/Winter 2023 collection.
First making its...
I Put My Hair Through Hell—My (On-Sale) Secrets to Keep It Long and Healthy
Do you know what gives me profound joy? When nearly every single hair product sitting in my shower and bathroom goes on sale. And, no, this isn't a tease!
If Endless Compliments Aren't Your Thing, *Don't* Try This Mascara
I preface pretty much every story I write about mascara with the same sentiment: Mascara is extremely personal and everyone has their own checklist of what a formula...
Who What Wear Editors Told Me Their 21 Best Fashion Finds This Month
Who What Wear editors are true shopping experts. When reading their stories, I'm always inspired by the cool finds our team has uncovered, so I made it a habit to...