I Already Own Several Pink Purses, But I Have My Eyes on These Ones

For every person who loves fashion, there’s always one thing (e.g., a trend or a piece) that they simply cannot stop buying, wearing, or daydreaming about. For me, it’s...

These Are the Best Early-Summer Nordstrom Finds Under $100

Early summer is that lovely time right before the official start of summer when the sun is shining but swimsuit-only attire isn't quite yet the norm. If what...

Gen Z Knows What's Up—7 Outfits I'm Copying From Celebs 25 and Under

Here at Who What Wear, we're always documenting celebrity style and the trends driven by Generation Z, so why not combine them both? Celebrities have access to...

These Are the 10 Best Brands on ASOS, Period

If you've ever shopped at ASOS, you've noted that the retailer has quite a bit of brands under its belt. The product offering is massive, and it can often lead...

I've Spent Years Honing My Glowy-Skin Routine—Here's Every Last Detail

No shade to people who love their matte foundations, concealers, and lipsticks, but a glowless makeup aesthetic will never be my vibe. In fact, really glowy skin has kind...

I'm Obsessed With Protecting My Fine, Damaged Hair—These Flat Irons Pass My Test

As a millennial, I have lived to see some of beauty’s greatest hits when it comes to trends, from butterfly clips and frosted pink lipgloss to messy buns and,...

5 Preppy Trends the Fashion Crowd Is Very Into Right Now

I've never considered my style to be preppy—I have a penchant for neutral colors and haven't worn a pleated skirt since my high school cheer squad. I've always admired...

I Tried 3 Top-Rated V-Neck Tees on Amazon—Here Are My Brutally Honest Reviews

Sometimes it's the seemingly basic items that end up being the hardest to find. For me it's the perfect t-shirt that I always have trouble with—the fit needs to...

These 20 Shapewear Bodysuits Have Over 3,400 Trusted Reviews

While I'm a huge proponent of online shopping, the reality is that certain items aren't easy to buy online. Items like denim and bras where fit is the...

Here's the Swimwear Trend Outshining All the Rest This Season