RETURN OF THE JEDI OR THE AUDI: Highlights from the Detroit Auto Show

Some automotive suppliers are loud with their exterior styling with curves and lines that beg to be noticed. In Germany the big three all take different approaches, I would separate them with these categories that not many other publications would appertain to:

Mercedes – Older Crowd, Affluent Crowd, High End Executives, Doctors, Mozart

BMW - Young, Sporty, Affluent, Young Doctor, Business Owner, Martin Garrix

Audi – Geek, Director, Understated Business Man , Cold Play

Audi has always been sexy but understated it’s a car that is not meant to be loud aside from the R8. Can Audi make the change and bring a loud air to their image and change the Clark Kent associations that have followed and made them a successful brand through the years. Let’s take a look:

  










First off just because Audi is understated doesn’t mean that they are bad. As a matter fact this under stated sheik is just one of the reasons they are on top of the game and another reason to love Audi.  Let us know your comments below on Audi Design