CADILLAC IS NOW A SONGWRITER FOR CARS | ELECTRIC LYRIQ IS REVEALED 

Cadillac's history in the late '90s and early 2000s was one of American Luxury the epicenter of Presidents, Mafia Leaders, and Funeral homes from the days of THE SOPRANO if you can remember that. Cadillac than changed because the sweet days of having a cushy ride weren't enough and the luxury market also needed to be sporty, so here comes the V Series brand the moniker for car enthusiasts such as myself that is respected but never made it to the top because the Germans were always a step ahead though Cadillac did leave some o the technology changes rearview camera mirror. In the middle of all these shifts in position and Cadillacs trying to find its identity, there was a wave of electric vehicles hitting the market and GM finally came to the game to play with the Chevy Volt. The platform spawned the first entry from Cadillac with regards to an electric vehicle, the Cadillac ELR in 2009. That car was beautiful but the market wasn't ready for it, there were actually several players during this time period taking advantage of the government go Green policies. There were some other players taking advantage of this market as well mainly Tesla, Fisker Karma but there yet to make a functional electric vehicle to hit the market in scale, who would've thought 11 years later how things have changed. 

So there goes the war story and the 11 years later is a critical talking point to the Cadillac brand and the shortcomings to decision making but let's look to the future I will add Cadillac did have some plug in-hybrids in what I call the WAITING years. In comes the Lyriq's and once again on the heels of the releases from Audi, Mercedes Benz, and BMW who also on there Tesla hunt Cadillac comes again just a little bit late with the Lyriq. 

The Lyriq let's take this from the horses mouth: 

The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing¹. Performance and technology highlights include:

• Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW²
• Rear-wheel drive and performance all-wheel drive configurations
• LYRIQ will offer the enhanced version of Super Cruise³, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of enabled roads and recently updated to include lane change on demand
• New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking
• The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver

The things that intrigue me are the 150Kw battery - this thing will move, and the well-appointed center console that includes an augmented reality screen giving you two views from one line of sight. Due to electric cars not making any noise Cadillac has also made a big highlight on the audio system, I want to clearly highlight the detail below: 

• New road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.

In all, it seems like a great entry point but one that might tip the scales from a dollar perspective but should Tesla be worried competition-wise this would be a Model X competitor, in my opinion just based upon the interior Tesla should be a lot worried if this comes in under the 100K mark. One little problem from Cadillac the release date 2022..........are we doing this again??