Reformation Is Not Holding Back—These New Items Are "Fashion" With a Capital F

Our editors are always trying to serve up stories that appeal to a wide range of shoppers, from those who gravitate toward wardrobe classics to those willing to

Our editors are always trying to serve up stories that appeal to a wide range of shoppers, from those who gravitate toward wardrobe classics to those willing to
I may have started working at Who What Wear only a year ago, but I have found a plethora of small brands along the way. Whether it's sourcing through PR...
I recently took a look through the boots in my closet. While there are a few statement-making picks (like one lug-sole option), the bulk could fall into the basics...
The truth is that our fashion editors shop at a range of stores. That said, there is a select group of sites that most of the team unanimously agrees...

This particular moment in history is loaded for countless folks, but it's undeniable that Black and brown people are at the forefront of many movements currently taking place in...

I often scroll through the new-arrivals section of Nordstrom when I’m searching for chic items to recommend in my various stories. Well, as I recently discovered, the
Like any classic wardrobe staple, the humble pencil skirt has seen something of a fashionable resurgence on the internet lately. What was once an office-outfit mainstay has taken...
Hero Piece is a Who What Wear column where our senior editor Kristen Nichols test-drives key seasonal buys IRL and shares all the ways she's wearing them.

I...

No outfit is more classic (or easy) than jeans and a T-shirt. Although, even this go-to combination can feel a bit dull at times. Fortunately, there are...