I Tried 8 Eyeliner Looks for Your Spring Inspo Board—Thank Me Later
If there is one makeup product that I love above all, it’s eyeliner. I have been experimenting with eyeliner since I was in high school, and I love...
The Coolest 2022 Trends Hailey Bieber and Dua Lipa Are Wearing RN
Not every celebrity is kind enough to wear affordable, still-in-stock clothes that we can easily get our hands on—imagine that!—so we're left to search for similar pieces inspired by celebs instead....
Bought by You: The 25 Most Purchased Fashion Items of February
If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and street...
The Category Is Color: 30 Spring Staples Everyone Will Be Wearing in 2022
Gigi Hadid Set an Example By Wearing the Item That Always Makes Leggings Chicer
In case you woke up this morning wondering what to wear with leggings, you clicked on the right story. Gigi Hadid to the rescue. This week, Hadid traveled to London...
Practically Everyone I Know Has Bought a Pair of These Cloud Sneakers This Year
So, I live in Raleigh, North Carolina. It's not a fashion city (although it has lots of other things going for it!), but sometimes I am influenced to buy...
I'm a Luxury-Handbag Expert, and I'm Telling You This Is the Next It Bag
I Like Wearable Trends and Will Get the Most Use Out of These Easy Spring Finds
Marie Kondo says it's time to get rid of an item of clothing when it no longer brings you joy. While I can appreciate this sentiment, wearability always reigns...
It's 2022, and These 29 Female-Founded Beauty Brands Are Thriving
2022's Biggest It Bag Is an Early-2000s Reboot With a New Name
Like it or not, the early 2000s and all things Y2K are very much back. If you follow fashion or celebrity style even just casually, you've probably seen this...